While I worked for Imaginet in Minneapolis, they tore down the skyscraper across the street and built a new one. In the early stages, when the concrete was being poured on the lower floors, they used a concrete pump vehicle which had a long arm on it and would deliver wet concrete to any point within about 50' of the vehicle. The name on the vehicle was "Schwing" painted in big blue letters.
This was right around the time when Wayne's World was popular and we all got a big kick out of the Schwing, and everyone clustered around the windows when the Schwing was moving.
Fast-forward to today, at LANL, where they are erecting a new building across the street from my office. Again they have a concrete pump truck, but sadly it is not a Schwing. It is, however, a... Putzmeister. And I guess that's just as good.
Hah we had something similar here at NMT when they were pouring the foundation for the new student building. I'm not sure about the name--I think it was something like Lopez Brothers Concrete Pumping. Booring.
Putzmeister translates to something like, "Plaster Master" in German, though. Schwing, Putzmeister, Plaster Master? I love it.
By the way, the imaginet main page involves some of the worst marketroid copy I think I've ever seen. Wow.
It's funny you mention that, actually. It was the head marketing tard at Imaginet, a guy called Dan Mallin, that led me to make the Jargon Generator. He actually talked like that. And, not surprisingly, he was a complete clod.
After I left (notice I didn't say quit - I just went to grad school and never came back to work), he told someone he was glad I was gone because I was arrogant.
Perhaps true; but at least I can construct a meaningful sentence with non-vacuous content.
I talked to him last week, and he said you, "had productivity-limiting creativity and synergized zero- and low-revenue emerging markets." Of course, he also claimed, "I am the channeling of Soggoth," and that, "all will perish in my righteous inferno."
Fear not, a gaggle of Schwing are hard at work routing US-93 around Hoover Dam.